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INNOVATION ... at the CENTER
... To Create CONNECTIONS THAT LAST
At one level, effective merchandising is about the art of the "new". Growth happens when an innovation - whether product, packaging or presentation - breaks through the routine, and captures a shopper's attention.
But "new" is just one of the several crucial ingredients in a successful growth strategy. To create lasting connections with consumers, it's equally important that products and brands satisfy a range of other key needs - including quality and usefulness. Our innovation process is designed to deliver across each of these dimensions of consumer value, and more.
Ultimately, the goal of our innovation process at Schroeder & Tremayne is to create value for our retailer customers by driving growth in a targeted set of merchandise categories. We look for opportunity in segments that are often overlooked - segments that offer the potential for creating an emotional bond with consumers. Then we apply our expertise to develop new products that meet the needs of consumers and retailers alike, by offering an inviting mix of useful features, quality materials and attractive presentation.
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