We create smart, simple solutions to make your life a little bit easier.

Marble Tile Dish Drying Mat
Carpet & Upholstery Brush
Soap Pump & Sponge Caddy
Interlocking Silicone Trivets
Rowdy Roller Pet Noise Ball
Garden Botanika Heart Eau de Parfum


Life's full of challenges, celebrations, and crossroads. No matter what's on your plate, our goal has been to create smart, simple solutions to make your life a little bit easier. And since our inception in 1915, we've only gotten better at it. ​ Some of our primary innovations are items in the kitchen & home, auto detailing, personal care, and pet care industries – but everything's fair game.  We're bringing new, creative products to market every month in all sorts of exciting categories.


The best way to truly get a feel for what we make is by checking out our three product sites, which we're constantly updating as we launch our newest arrivals.


Home, kitchen, pet, baby, and all sorts of other new and innovative products.

Viking Car Care Logo

The very best in auto detailing, washing, drying, and all car care essentials.


We're proud to call St. Louis home since 1915, but our scope is beyond our Midwestern roots.  With help from our awesome China team, we keep the entire globe in mind when we're developing our products, so that people of all walks of life can find simple solutions to everyday dilemmas.